I heard an NPR story recently and read this Chicago Trib article about Bolivian President Evo Morales and his much-discussed sweater. Evidently President Morales has been wearing this rather unremarkable looking sweater (some claim it is alpaca, others acrylic) to meet with dignitaries all over the world. He’s causing a fashion craze in La Paz, Bolivian radio songs about the sweater, and commentators examining the meaning of the sweater. The Bolivian business man interviewed on NPR suggested that it is a part of Morales’ every-person image.
I think this is interesting on two levels – first the significance of a clothing item as communication. Secondly, it is unusual that a male world leader is discussed for his fashion choices.